REDEYE gaming lounge

Downtown Abbotsford, BC

Project
Branding & identity design

Challenge
Create a unified internet cafe identity based on the name "Redeye Gaming Lounge" that feels unique, includes the colour red, and aligns with existing esport brands.

Solution
Designing with sharp edges, clean gradients, and vibrant colour aligns with the digital-first design in esports brands. The crosshair is an iconic symbol and plays a part in both casual and professional level gaming, and is easily identifiable by their target markets. Level of design stands up well against Abbotsford's flourishing small businesses in the downtown area.

Produced several different concepts for stakeholders.

Testimonial

Redeye Gaming Lounge is an emergent internet cafe located in the Fraser Valley of British Columbia. As a new business we worked with Megan to create an asset package for our branding to move forward with. Megan was able to take our vague description of the impression we wanted to portray and create a logo and asset package that was a perfect fit for us. Her process was incredibly collaborative, and her communication was exemplary.

After our store opened, we worked with Megan to create a number of print media and digital assets, through which she continued to display a high level of skill and professionalism. We are extremely pleased with the end results and would highly recommend her as a professional graphic artist.

Jeremy G.
Co-founder & Owner of Redeye Gaming Lounge

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